It started with us
For over two years, we were the ones searching. Refreshing HomeSwapper. Refreshing Glassbob. Posting in Facebook groups. Scrolling Gumtree until our eyes hurt.
We sent message after message to people who never replied. We watched the same handful of homes appear and disappear week after week. We read horror story after horror story in the comments. Swappers being ghosted. Swappers being scammed. Swappers waiting two, three, four years for an exchange that never came.
One night we were sat on the sofa, telly on in the background, and the same thought hit us that had been there for months. Surely there's a better way to do this. Surely this should be an app.
So we got up, and we started building it.
That was just over a year ago. Today, Link My Swap is a modern, smart-matching home swap app, built by the people who needed it, for everyone else who needs it too.
The frustration that started it all is still our compass. Every feature, every design decision, every line of code is answering one question: would this have helped us back then? If yes, we build it. If no, we don't.
We're not done. We're just getting started.
What broke us. What we built instead.
- Endless scrolling through irrelevant listings
- Being ignored when we messaged
- Horror stories in every Facebook group
- Sites that looked stuck in 2008
- Refreshing the same pages every single day
- Two years of our lives gone
- Smart matching that finds you compatible swaps
- In-app chat with read receipts
- Instant notifications, so you know straight away who messaged or liked your home
- Three-way chain swaps you'd never spot on your own
- A community that has your back
If we struggled, what about everyone else?
We had the time, the energy, and the technical ability to build a tech company out of our frustration. Most people don't have any of those.
That's why building a better app was never going to be enough on its own. The system itself is broken, and even the best app can't fix decision delays, vague refusals, or postcode-lottery policies.
So step two is the campaign. Same energy, different lever. Six clear, achievable changes, with tens of thousands of voices behind them. That's how we get fairer rules for everyone, not just for the people who happen to be able to build their own app.
If you're reading this and any of it sounded familiar, if you've sent the messages, refreshed the pages, sat on your sofa wondering if you'll ever swap, you're in the right place. We built this for you.
Get the app. Sign the pledge. Tell us your story. We're in this together now.
Download the app we wish we'd had.
Free, fast, and built by swappers, for swappers.