Privacy Policy

Last updated: March 2026

Link My Swap™ (“we”, “us”, or “our”) is committed to protecting your personal data. This Privacy Notice explains how we collect, store, use, and protect personal data in line with UK GDPR, the Data Protection Act 2018, and PECR when you use our website and mobile app (iOS and Android).

Registered Office: 3rd Floor, 86-90 Paul Street, London, EC2A 4NE

Contact: admin@linkmyswap.co.uk

ICO Registration: Yes (we do not have a Data Protection Officer).

Introduction

This notice applies to personal data collected via our website and mobile app. We do not sell personal data. Data is shared only with trusted providers necessary to deliver our service.

2. Personal Data We Process

2.1 How We Obtain Data

We process data you provide directly and data from your app/website usage.

2.2 Types of Personal Data Collected Directly

• Personal identifiers: name, title

• Contact info: email, phone

• Account info: username, password

• Payment info: card references only (full details never stored)

• Swap preferences: home details, accessibility needs, photos

• Communications: messages sent via app

• Marketing preferences: opt-ins for updates

2.3 Types of Data from App/Website Usage

• Account data

• User content (listings, messages, profile photos)

• Technical data (IP, device type, OS)

• Usage data (swipes, matches, frequency)

• Transaction data (subscription payments, trial status)

• Push notification tokens (via Firebase Cloud Messaging)

• Location and map data (via Google Maps – Premium feature only)

2.4 Aggregated Information

Anonymous aggregated data may be used for analysis.

2.5 Special Personal Data

We only collect accessibility needs you voluntarily provide.

3. Lawful Bases for Processing

• Contractual Obligation (to provide the app and swaps)

• Consent (marketing, analytics)

• Legitimate Interests (improving the app, fraud prevention)

• Legal Obligation (UK law)

4. How We Use Personal Data

• To show you matches and let you swipe/message

• To build multi-swap chains

• To display homes on the map (Premium)

• To send push notifications (new matches, messages)

• Payment processing via Stripe/Tide

• Analytics via Firebase

Third-party services we use:

• Google Maps (for Premium map view)

• Firebase Cloud Messaging (for push notifications)

• Stripe / Tide (payments)

5. Cookies & Tracking

Cookies are used for essential functions and analytics. Consent is required for non-essential cookies.

6. Your Rights

You have the right to access, correct, delete your data, or withdraw consent at any time by emailing admin@linkmyswap.co.uk.

7. Data Security

SSL encryption, encrypted storage, and industry-standard protection.

8. Complaints

Contact admin@linkmyswap.co.uk. If unresolved, complain to the ICO: https://ico.org.uk/make-a-complaint

9. Policy Review

We update this notice as necessary. Changes will be posted here.